This is the last of my Colorado travel brochures. Finney and Son Sightseeing. J. A. Finney and R. P. Finney ran 8 different tours of the Colorado Springs/Pikes Peak area. I’d say that line of cars looks like 1947 or 1948 DeSotos.
See my tag Colorado to see all the other brochures of this area, or see Travel Brochures to see all of them for everywhere, and of course, see Ephemera for all kinds of stuff.

Climbing up Pike’s Peak in a Desoto. It gets no better than this
That’s my dream. They probably kept DeSoto in business another year or two.